‘I can only imagine that after years of shellac-thick makeup designed to look good on camera it would be very refreshing to face the world with a product-free face.’ Photograph: Jason Kempin/Getty Images
Many words and slideshows are devoted to what the stars wore in the days after any major awards show, but the biggest fashion story coming out of the weekend’s MTV Video Music Awards is about what someone chose not to sport: Alicia Keys went makeup-free.
Earlier this year, since publishing a piece in Lena Dunham’s Lenny Letter about being ‘sick’ of wearing makeup, Keys briefly became the conspicuous face of a movement that she’s hashtagged #nomakeup. But in the aftermath of the VMAs, her most high-profile barefaced appearance, Keys has resisted pressure to reinforce a strongly anti-makeup stance, tweeting: “Y’all, choosing to be makeup free doesn’t mean I’m anti-makeup. Do you!”
The truth is that many of us dare to do that every day: whether we’re stroking multiple layers of mascara onto our eyelashes or going out in the world with nothing between our skin and the air. Makeup is not the enemy or the necessity: pressure to conform is.